A CULTURE INNOVATION CENTER
BETWEEN
EAST AND WEST

Through dining, technology, health, cultural arts, and China-chic fashion, China's highest quality brands will be situated in the heart of London's CBD using a 'group overseas' model. This collaboration will include European brands, artists, media, influencers, and top-tier IPs to jointly create an immersive experience

cultural center. By blending Eastern and Western elements, this center aims to tell the story of China and establish a new cultural landmark. It seeks to move beyond the traditional experience of Chinatown for the Western mainstream audience, especially post-millennials, allowing them to appreciate the true charm of modern China!